Growth Tactics
What Is an AI Growth Marketer?
An AI growth marketer reads your customer data, decides who to reach and builds the automation that reaches them. Here is what the job is, and which parts AI can now own.
Read More →The Growth Lab.
Insights, strategies, and best practices for growth marketing.
Customer Engagement
Turn Odoo Into an Omnichannel CRM
Odoo holds your commerce data. Nonito turns any Odoo event (orders, payments, stock, leads, deliveries) into timed WhatsApp, SMS and email conversations tuned for MENA customers.
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Customer Engagement
Lifecycle Marketing: The 8 Stages and the Flow for Each
Lifecycle marketing means sending each customer the message that fits where they are with your brand. Here are the eight stages, what each one needs, and the flow that covers it.
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Customer Engagement
CRM vs Lifecycle Marketing: What Is the Difference?
A CRM stores what you know about customers. Lifecycle marketing is what you do with it. Here is how the two differ, how they fit together, and what a brand needs first.
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Growth Tactics
Best AI Marketing Agents for Ecommerce in 2026
Eight AI marketing agents compared for ecommerce brands: what each one actually does, which channels it covers, whether it asks before sending, and how it is priced.
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Growth Tactics
Fractional CMO vs Growth Agency vs AI Growth Marketer
Three ways to get growth marketing done without a full-time team. What a fractional CMO, a growth agency and an AI growth marketer each do well, and how to choose.
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Growth Tactics
Lifecycle Marketing Manager: Job Description and What to Automate
A ready-to-use lifecycle marketing manager job description, the skills that matter, and which parts of the role a brand can automate before or instead of hiring.
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Shopify
RFM Analysis and Churn Prediction for Shopify and Salla Stores
How to run RFM analysis on your store's orders, why fixed day counts get churn wrong, and how to spot customers drifting away using each customer's own purchase cycle.
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WhatsApp Marketing
WhatsApp Lifecycle Marketing in MENA: A Practical Guide
Why WhatsApp is the default lifecycle channel in Egypt, Saudi Arabia and the UAE, which flows to run on it first, and the rules that keep messages welcome.
Read More →Playbooks and tools
The Growth Lab is where we write up what works for retention marketing in MENA: which SMS, email and WhatsApp messages to send, when to send them and what they cost. Alongside the articles, these are the references we point customers to most.
Free tools
- WhatsApp Business API cost calculator
See what Meta charges per month for marketing, utility, authentication and service messages in Egypt, Saudi Arabia, the UAE and 11 other Arab markets.
- Zyda sales analysis
Upload a Zyda export and see your revenue, average order value, best sellers, the items guests order together and how many come back.
- Odoo WhatsApp integration
How Odoo orders, payments, deliveries and leads trigger timed WhatsApp, SMS and email messages.
Flow playbooks
Each playbook covers the trigger, the timing, the message and the numbers to expect. Browse the full flow library.
- Order Confirmation
A WhatsApp message the moment an order is placed, asking the customer to confirm it before you pack anything.
- Abandoned Cart Recovery
When someone leaves a full cart, a WhatsApp message brings them back to it. Two messages, then it stops.
- Post-Purchase Feedback
A few hours after delivery, one tap to rate the order. Good ratings go to your storefront, poor ones go to a person.
- Shipping & Delivery Updates
Tell the customer where the order is before they have to ask, at every step from dispatch to the door.
- Order Cancellation Save
When an order is cancelled, ask why, then offer the fix that matches the answer.
- Refund Recovery
Confirm the refund plainly, find out what went wrong, and leave the door open without selling.
- In-store Opt-in
Capture a number at the counter in a few seconds, then send something worth having by SMS.
- Back-in-Stock Alerts
Capture the number on a sold-out variant, then text exactly those people the minute it is back.
- Cross-sell & Recommendations
Take a segment, work out what each person should buy next from what they already bought, and send it.
- Referral
Send your best customers a link that rewards both sides, and credit the reward automatically.
By industry
- D2C E-commerce
Fashion, beauty, skincare, home and gifting brands selling direct.
- Restaurants & F&B
Chains and cafés on Foodics or Zyda, from one branch to twenty.
- Multi-location Retail
Specialty retail with stores, kiosks and a POS list nobody messages.
- Subscription & Replenishment
Coffee, supplements, bakery and refillables that live on the second order.