Sends onRuns on

In-store Opt-in

Capture a number at the counter in a few seconds, then send something worth having by SMS.

Your brandSMS
You won 15% off your next visit. Code SPIN15, valid 30 days. Show this at any branch.17:42
Type a message

What it is

  • An in-store opt-in flow captures a phone number at the counter and sends something back by SMS.
  • The capture is a spin-the-wheel on a tablet, or a QR code printed on the receipt.
  • The customer gets a prize or their receipt; you get a contactable customer and a consent trail.
  • SMS rather than WhatsApp, because it works on every handset with no app and no template approval.

Who runs it

  • Any business with a counter: shops, kiosks, cafés, pop-ups, dine-in restaurants.
  • Most valuable where foot traffic is high and currently leaves no record at all.
  • Multi-branch retailers, because it builds a list per location rather than one undifferentiated pile.
  • Restaurants building a direct guest list instead of renting one from a delivery app.

How it works

  • At the counter, the customer spins a wheel on a tablet, or scans a QR code on their receipt.
  • They enter a number and opt in, which creates the customer record with consent attached.
  • A single-use prize code is generated and sent straight to them by SMS.
  • A week later the flow checks whether the code was used.
  • Anyone who has not used it gets one reminder before it expires. Everyone else is left alone.

Why it works

  • The customer is standing in front of you having just bought something. That is the easiest moment you will ever get.
  • A prize they can only use on a second visit turns the capture into a return trip.
  • SMS reaches every handset, needs no app, and has no approval step between you and the send.
  • Consent captured at the moment of the spin is cleaner than any list you could buy or export.

Your Busiest Store Is Anonymous. Fix That First.

Selling in this region is not an online-only business. A shop can take thousands of transactions a month and know nothing about a single person who made them. Every one of those is a customer you paid to acquire and then lost at the door.

The moment

Someone buys something and starts to leave

Right now they are anonymous, and in ten seconds they will be gone.

1 of 5

Two ways to capture. Most places need both, because they fail in different conditions.

Tablet at the counter

Higher capture rate, because staff can hand it over. Needs a quiet enough counter.

QR on the receipt

Lower capture rate, but it costs the queue nothing and works at the busiest hour.

What You Give, What You Get

What you give already exists in your store. What you get comes back automatically.

What you give

  • Phone number
  • Branchoptional
  • First nameoptional
  • Basket or spendoptional

What you get

  • A contactable customer
  • A consent trail
  • A reason to come back
  • Branch-level lists

What Makes It Work, And What Breaks It

The difference between recovering orders and annoying people is in these details.

Do this

  • Give the customer a reason, not a form

    A prize or a receipt. "For our records" is why staff stop asking by the end of the first week.

  • Budget a few seconds, no more

    Anything that slows the queue is abandoned at the first busy hour, and never comes back.

  • Make the prize redeemable next visit

    Redeemable now is a discount on a sale you already had. Redeemable later is a second visit.

  • Capture consent with the number

    At the moment of the spin. A number without consent is one you cannot legitimately use.

  • Tag the branch

    Otherwise you get one undifferentiated list, and a new location has no way to campaign to its own customers.

  • Offer the QR as well as the tablet

    The tablet captures more; the QR keeps capturing when the counter is three deep.

What goes wrong

  • No reason for the customer to opt in

    The single reason this flow fails. Staff feel awkward asking, so they stop, and the list never grows.

  • A prize they can use immediately

    You have discounted a sale that already happened and bought nothing in return.

  • A long form at the counter

    Name, email, birthday, postcode. The queue builds, the manager turns it off, nobody mentions it again.

  • No consent trail

    It makes the entire list unusable, and you will not find out until you try to campaign to it.

  • Never reminding anyone

    Most prizes go unredeemed without a nudge, and an unredeemed prize is a return visit you did not get.

See how it is builtThe real builder canvas, with the setup direction on every node.
In-store Opt-in in the flow builder7 nodes
TriggersTrigger Event
Event
Customer created
Source
In-store opt-in

Fires on the opt-in, not on the sale.

ActionsPop Up
Style
Spin the wheel
Placement
Counter tablet · QR on receipt

Keep it to one field. The queue is the constraint.

ActionsDiscount
Type
Prize code, single use

Redeemable next visit, never this one.

MessagingSMS
Message
Prize + code + where to use it

Send it before they reach the door.

TimingWait
Duration
7 days

A week is long enough to have forgotten.

LogicSkip If
Skip when
Code already redeemed

Anyone who redeemed hears nothing more.

MessagingSMS
Message
Reminder before expiry

Name the day, not the days remaining.

Click and drag to move around the canvas, pinch or scroll to zoom
100%

Before you start

  • A tablet at the counter, a QR code on the receipt, or both.
  • A prize worth having, redeemable only on a future visit.
  • An SMS sender configured for your market.
  • Two minutes of briefing for counter staff on why they are asking.

Every node carries its own setup direction. Drag the canvas to move around it, or open it full screen.

Questions About This Flow

Does this slow down the queue?

The capture is a few seconds on a tablet. If even that is too long, the QR code on the receipt lets the customer opt in on their own time after they have left.

Can we run different prizes per branch?

Yes. The pop-up and the discount can both be scoped per location, so a new branch can run its own opening offer.

Why SMS rather than WhatsApp?

It works on every handset, needs no app, and has no template approval between you and the send. At a counter, simplicity wins.

What makes it fail?

Counter staff not asking. If there is nothing in it for the customer, they stop within a week and the list never grows.

How long does it take to go live?

Same day. There is no template approval to wait on, so the real work is agreeing the prize and briefing the staff.

Run It Alongside

The flows that protect the order you just recovered.

See It Running On Your Own Store.

We will connect your store, switch this flow on, and show you what it recovers. Setup takes an afternoon, and you keep everything it builds.

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