For subscription and replenishment brands
The refill has a date. Meet them on it.
Coffee roasters, supplements, bakeries and refillable categories — where the whole business is the second order, and customers lapse quietly instead of cancelling.
- Categories with a natural, predictable repurchase cycle
- A subscription base, or repeat buyers who behave like one
- Purchase history worth reading — cadence, size, flavour, variant
- A team that wants timing handled without babysitting it
This is what it costs you.
Customers lapse without ever cancelling.
They simply do not reorder. There is no cancellation event to react to, so nothing in your stack notices they have gone.
Reminders go out on a calendar, not a cycle.
Everyone gets the same nudge on the same day, whether they run out in two weeks or in two months.
The next product is obvious to you, invisible to them.
The grind, the size, the flavour that fits them exists in your catalogue and nothing puts it in front of them.
The flows that fit you.
Every one of these runs in production on Nonito today. Narrow by what you are trying to fix, and open any card to see exactly how it is wired.
6 flows
Cross-sell & Recommendations
Take a segment, pull the right next product from purchase history, and send it with the AI email builder.
Order Confirmation
When an order is created, confirm it on WhatsApp — and filter fake cash-on-delivery orders before they ship.
Shipping & Delivery Updates
Send proactive WhatsApp updates at every shipping event, then recommend the next product on the delivered message.
Abandoned Cart Recovery
When a checkout is abandoned, send a WhatsApp reminder with the cart — then a discount only to the people who did not come back.
Back-in-Stock Alerts
Capture Notify-Me numbers on sold-out variants, then SMS the exact people waiting the moment that SKU is restocked.
Refund Recovery
When a refund is issued, acknowledge it on WhatsApp, offer credit toward the next order, and tag what went wrong.
Cross-sell & Recommendations
Take a segment, pull the right next product from purchase history, and send it with the AI email builder.
Personalised product block
Subject: The grinder that goes with your Yirgacheffe
You bought the 250g bag three weeks ago. Here are the two things people buy next — and one of them is on your usual grind.
Connect what you already run.
Nonito reads your commerce data where it already lives. No export, no re-keying, no waiting on a data project.
Questions we get from subscription & replenishment teams.
How does Nonito know when someone is due to reorder?
From their own purchase history — cadence, order size and product — rather than a single rule applied to the whole list. Segments update as behaviour changes, so a customer who speeds up or slows down gets the message on their own cycle.
Which channel works best for a refill reminder?
WhatsApp carries the transactional and post-purchase moments, SMS carries opt-in and back-in-stock, and email carries the longer merchandising story. Most replenishment brands end up using all three for different jobs.
Do we need a formal subscription product?
No. Plenty of replenishment brands never sell a subscription. If the category has a natural repurchase cycle, the behaviour is there to read whether or not there is a subscription plan attached to it.