Back-in-Stock Alerts
Capture Notify-Me numbers on sold-out variants, then SMS the exact people waiting the moment that SKU is restocked.
The exact SKU they asked for
The Linen Shirt in Sand, Medium is back. Yours here: nonito.link/p/7Hs4
Only a few left in Medium — same link if you still want it.
Why run the back-in-stock alerts flow?
A sold-out page is a leak. A small Notify-Me form on the sold-out variant captures the customer's number. When stock returns to that exact SKU, the SMS goes to the people who already raised their hand for that exact product. It is the highest-intent message in the system, because the demand is pre-confirmed.
Demand you already proved
Every person on the list asked for this exact variant. Nothing else in the stack has that much intent behind it.
Variant-level, not product-level
The alert fires on the size and colour they wanted, so the link they open is the thing they can actually buy.
The sold-out page stops leaking
A page that used to end the visit now captures a number and a reason to come back.
How it's wired
This is the flow as it appears in the Nonito builder. Every node here is a real node you can drag, configure and change — nothing about this diagram is decorative.
How does this flow work?
- 1A Notify-Me form sits on the sold-out variant and captures the customer's number.
- 2The Back in Stock trigger watches your hero SKUs for a restock.
- 3When stock returns, a Filter node narrows to the people waiting on that exact variant.
- 4An SMS goes out with a direct link to the variant, not the collection page.
- 5A day later, anyone who has not ordered gets one low-stock reminder, and the flow ends.
Who should use this flow?
Brands with frequent stockouts on hero products.
D2C E-commerce
Fashion, beauty, skincare, home and gifting brands selling direct.
See their full stack →Multi-location Retail
Specialty retail with stores, kiosks and a POS list nobody messages.
See their full stack →Subscription & Replenishment
Coffee, supplements, bakery and refillables that live on the second order.
See their full stack →Questions about this flow
Why SMS rather than WhatsApp?
It is a short, urgent, one-line message with a link, and SMS needs no template approval to send it the minute stock lands.
What if only a few units come back?
Scope the trigger to the SKUs and quantities you want to announce, so you are not telling a hundred people about three units.