Default installConversion
Abandoned Cart Recovery
- Remind shoppers by name, with their cart, on WhatsApp
- Send a discount only to those who do not come back
- Stops itself the moment the order lands
Sends onRuns on
Back-in-Stock Alerts
Capture the number on a sold-out variant, then text exactly those people the minute it is back.
The Classic Tote in Sand is back. Yours here: yourstore.com/p/tote-sand
Type a message
1 MENA brands run this flow on Nonito. Since October 2025 it has reached 1,212 customers, driven 168 orders and attributed 169K EGP in revenue.
How we measure this, and what it means for you
Per-brand conversion has ranged from 13% to 13%.
This is early data from a small number of accounts. Treat it as a signal, not a benchmark.
Real results from brands on Nonito. Yours depend on your product and pricing, so read this as a range, not a forecast. Figures in EGP.
What it is
- A back-in-stock flow captures a phone number on a product page when the item is sold out.
- When that exact variant is restocked, it sends an SMS to the people who asked.
- It runs at variant level, so someone waiting for a medium hears about mediums.
- SMS rather than WhatsApp, because the message needs to go the minute stock lands with no template approval in the way.
Who runs it
- Brands that sell out of their best products regularly, which is most brands with a hero item.
- One brand on Nonito runs it today, so treat the numbers here as early.
- Anywhere variants matter: size in fashion, shade in beauty, prescription strength in optical.
- It is worth least for brands that rarely stock out, and most for brands that always do.
How it works
- A notify-me field appears on the page when a variant is sold out, asking only for a number.
- The request is stored against that exact variant.
- The flow watches inventory on the products you choose to cover.
- When stock returns, an SMS goes to the people waiting on that variant, with a direct link.
- A day later, anyone who has not ordered gets one low-stock reminder, and the flow ends.
Why it works
- The demand is pre-confirmed. Nothing else in the stack has this much intent behind it.
- The customer named the product and the variant themselves, so the message is never irrelevant.
- A sold-out page that captures a number stops being a dead end.
- One brand running it has seen 13% of the people it reached go on to order.
When It Is Back, They Hear About It First.
A sold-out page is a leak. Someone arrived wanting to buy, found nothing, and left with no way for you to reach them. A small notify-me field turns that dead end into a list of people who have already told you what they want and in which size.
The moment
Someone wants what you do not have
They reach the page, the size is gone, and a notify-me field asks for a number.
1 of 5
What You Give, What You Get
What you give already exists in your store. What you get comes back automatically.
What you give
- Phone number
- Variant
- Stock level
- Direct variant link
- First nameoptional
What you get
- A waiting list per variant
- Alerts on restock
- Demand data on sold-out items
- Contactable customers
What Makes It Work, And What Breaks It
The difference between recovering orders and annoying people is in these details.
Do this
Alert on the variant, never the product
Someone waiting for a medium does not care that small is back. This is the whole flow.
Send the minute it lands
The value decays by the hour. A restock alert the next morning is competing with whatever they bought instead.
Set a stock floor
Do not tell a hundred people about three units. Choose a minimum before the alert is allowed to fire.
Link to the variant, not the collection
They should land on the thing they can add to a basket, already in the right size.
Expire old requests
Someone who asked four months ago has bought elsewhere. Ninety days is a reasonable ceiling.
One reminder, then stop
A second nudge on a low-stock item is fair. A third is a campaign they did not sign up for.
What goes wrong
Product-level alerts
The fastest way to turn the highest-intent list you own into a list that ignores you.
Alerting on three units
Ninety-seven people click through to a sold-out page. You have now disappointed them twice.
Batching the sends
Holding alerts for a daily digest throws away the only advantage this flow has.
A false low-stock line
People notice, and this flow only works because they believe you.
Never expiring the list
An alert for something requested last season reads as a random advert, because that is what it is.
How It Changes By Industry
Same flow, different timing and wording.
Fashion & ApparelSize is the variant
Alert on size and colour together. Either one alone will send the wrong message to most of the list.
Beauty & FragranceShade is the variantAnd shades sell out unevenly, so a product-level alert is wrong nearly every time.
Optical & EyewearFrames restock, lenses are madeOnly run this on frames and ready-made lenses. Prescription work is not a stock problem.
Grocery & Q-commerceSame day or not at allRestock demand in grocery expires within hours. If you cannot send immediately, skip the flow.
See how it is builtThe real builder canvas, with the setup direction on every node.
TriggersBack in Stock
- Watch
- Sold-out variants
- Scope
- Hero SKUs
Scope this to hero products, not the whole catalogue.
LogicFilter
- Condition
- Waiting on this exact variant
Variant level. This is the decision that makes or breaks the flow.
LogicFilter
- Condition
- Stock above your floor
Do not alert a hundred people about three units.
MessagingSMS
- Message
- Back in stock + link
One line, direct variant link.
TimingWait
- Duration
- 24 hours
A day, then one reminder at most.
LogicSkip If
- Skip when
- Order already placed
Nobody who already bought should get the reminder.
MessagingSMS
- Message
- Low stock reminder
Only send this if the stock really is low.
100%
Before you start
- A notify-me field on sold-out variants on your storefront.
- Inventory levels synced to Nonito.
- An SMS sender configured for your market.
- A decision on which products this covers, and the minimum stock level to alert on.
Every node carries its own setup direction. Drag the canvas to move around it, or open it full screen.
Questions About This Flow
Why SMS rather than WhatsApp?
It is a one-line message with a link, and it has to go the minute stock lands. SMS needs no template approval standing between the restock and the send.
What if only a few units come back?
Set a stock floor so the alert does not fire. Telling a hundred people about three units disappoints ninety-seven of them.
Does it alert on the product or the size?
The size, and the colour. Product-level alerts are the main reason this flow underperforms elsewhere.
What results should we expect?
One brand runs this today and 13% of the customers it reached went on to order. That is one account, so treat it as a signal rather than a benchmark.
How long should a request stay live?
Ninety days is a sensible ceiling. Beyond that, most people have bought elsewhere and the alert reads as a random advert.
How long does it take to go live?
Same day, once the notify-me field is on your storefront and inventory is syncing. There is no template approval to wait on.
Run It Alongside
The flows that protect the order you just recovered.
Most adoptedPost-purchase
Order Confirmation
- Confirm every order on WhatsApp the moment it is placed
- Filter fake cash-on-delivery orders before they ship
- Send prepaid buyers a summary with tracking
See It Running On Your Own Store.
We will connect your store, switch this flow on, and show you what it recovers. Setup takes an afternoon, and you keep everything it builds.