Judge.me integratedPost-purchase
Post-Purchase Feedback
- Ask for a one-tap rating on WhatsApp after delivery
- Publish four and five star reviews through Judge.me
- Route low scores to a person, not a bot
Sends onRuns on
Referral
Send your best customers a link that rewards both sides, and credit the reward automatically.
You are one of our best customers. Share this: they get 15% off, you get 100 EGP credit. yourstore.com/r/nour
Type a message
What it is
- A referral flow sends a unique, trackable link to a selected group of customers.
- The link carries a reward for the sender and an offer for whoever uses it.
- Attribution is automatic, so nobody maintains a list of who referred whom.
- The reward is credited when the referred order completes, not when the link is clicked.
Who runs it
- Brands with genuinely happy customers and a high-value group to seed from.
- One brand on Nonito runs it today, and it has no meaningful results yet.
- It is an advanced flow. Confirmation, cart recovery and delivery updates come first.
- Strongest where the product is talked about anyway: food, fashion, anything visible.
How it works
- A saved segment of high-value customers starts the flow.
- A unique referral link is generated for each person, carrying both rewards.
- The link goes out by SMS with both sides of the deal stated plainly.
- The flow waits for somebody to actually redeem it.
- When the referred order completes, the sender is credited and told, which is what prompts the next share.
Why it works
- People already recommend things they like. This just makes it countable and worth doing.
- Rewarding both sides is what makes the share comfortable to send.
- Crediting on completion rather than on the click means you pay for outcomes, not for clicks.
- The honest caveat: the mechanic is sound, and we do not yet have the numbers to prove it on our own platform.
Your Best Customers Know Your Next Ones.
Word of mouth happens whether you measure it or not. The question is whether you find out, and whether the person who did it gets anything back. A tracked link answers both without anyone maintaining a spreadsheet of who told a friend.
The starting point
Start with the people who actually like you
A high-value segment, not the whole list. The first shares set the tone.
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What You Give, What You Get
What you give already exists in your store. What you get comes back automatically.
What you give
- Phone number
- Customer value
- A reward for each side
- Recent orderoptional
What you get
- A unique link per customer
- Referred orders, tracked
- Rewards credited on completion
- A list of your actual advocates
What Makes It Work, And What Breaks It
The difference between recovering orders and annoying people is in these details.
Do this
Seed from your best customers only
The first shares set the tone. Sending to the whole list produces weak shares and wasted rewards.
Reward both sides
A one-sided referral asks someone to do you a favour. A two-sided one gives them something to offer a friend.
Credit on the completed order
Not on the click. Crediting on clicks gets gamed within a fortnight.
Ask soon after a good experience
A recent delivery or a high rating is the moment. Two months later the goodwill has faded.
Tell them when it worked
The confirmation message is what produces the second share. Without it you have run a one-off.
Run it last
It depends on knowing who your best customers are, which needs the other flows running first.
What goes wrong
Sending it to everyone
Rewards go to people who were never going to recommend you, and the shares that do happen are half-hearted.
Crediting on the click
The fastest route to a referral programme that costs money and produces no orders.
A reward only the sender gets
It makes the share an awkward favour rather than a gift, and most people will not send it.
Silence after a successful referral
The person who just brought you a customer hears nothing, and never does it again.
Running it before the basics
Referring people to a brand that does not confirm orders or update deliveries is asking a customer to risk their own reputation.
How It Changes By Industry
Same flow, different timing and wording.
Restaurants & CafésAsk at the table, not by SMS
A QR code on the receipt at the end of a good meal beats a message two days later.
Fashion & ApparelTime it to the dropPeople share when there is something new to share. Send the links just before a launch.
Beauty & FragranceSampling is the rewardA sample for the friend converts better than a discount, and costs less.
Home, Decor & GiftingThe recipient is the referralWhoever received the gift is the warmest lead you have. Reach them rather than asking the buyer to.
See how it is builtThe real builder canvas, with the setup direction on every node.
TriggersGet Audience
- Segment
- High-value customers
High value only. This choice decides whether the flow works.
ActionsDiscount
- Type
- Unique referral link
- Reward
- Sender credit + receiver offer
One link per person, carrying both rewards.
MessagingSMS
- Message
- Link + what each side gets
Both sides of the deal in one line.
TimingWait for Event
- Wait for
- Referral link redeemed
Wait for a real redemption, not a click.
ActionsDiscount Redeemed
- Track
- Credit the referrer
Credits on the completed order.
MessagingSMS
- Message
- Reward credited
This message is what produces the second referral.
100%
Before you start
- The other flows running, so you know who your high-value customers are.
- A segment defining high value for your brand.
- A reward for each side, agreed and affordable.
- An SMS sender configured for your market.
Every node carries its own setup direction. Drag the canvas to move around it, or open it full screen.
Questions About This Flow
When should we switch this on?
After the core flows are running. Referral works once you already know who your high-value customers are and they have had a recent good experience.
How is the reward credited?
Automatically, when the referred order completes. Not on the click, which is how referral programmes get gamed.
What results should we expect?
We cannot tell you honestly. One brand on Nonito has this live and it has attributed essentially nothing so far. The mechanic is well understood across the industry; our own proof is not in yet.
Should we reward both sides?
Yes. A one-sided referral asks the customer to do you a favour. A two-sided one gives them something worth passing on.
Who should we send it to?
A high-value segment, not the whole list. The first shares set the tone, and rewards sent to indifferent customers are simply spent.
How long does it take to go live?
Same day, once the segment exists and the rewards are agreed. The work is deciding who qualifies, not building the flow.
Run It Alongside
The flows that protect the order you just recovered.
Offline to onlineAcquisition
In-store Opt-in
- Capture numbers at the till with spin-the-wheel
- Send the prize code by SMS, consent attached
- Remind anyone who has not redeemed before it expires
See It Running On Your Own Store.
We will connect your store, switch this flow on, and show you what it recovers. Setup takes an afternoon, and you keep everything it builds.