Nonito vs Gupshup
Nonito vs Gupshup, for commerce brands without a developer team.
Gupshup is a large, long-running messaging provider with an office in Dubai and a low per-message fee on its self-serve WhatsApp API. Its enterprise features are sold through sales. Nonito is built for commerce brands, with ready-made flows on Shopify and Odoo events and email on every plan.
Facts checked 19 October 2026, with sources at the foot of the page.
Nonito and Gupshup, side by side.
Gupshup is a conversational messaging platform born in India, with 12 offices including Dubai, serving WhatsApp, Instagram, SMS and RCS. Its self-serve WhatsApp API charges a flat fee per message on top of Meta’s fees; enterprise features are quoted by sales.
| Gupshup | Nonito | |
|---|---|---|
| Gupshup: Self-serve WhatsApp API at $0.001 per message, on template messages and on session messages in both directions, plus Meta’s fees billed at actuals.1 | Nonito: Built in. Nonito connects your number to the WhatsApp Business Platform and message charges are on the Nonito bill. Your own number from Growth.2 | |
| SMS | Gupshup: Listed among its channels with WhatsApp, Instagram and RCS. No SMS rates on its self-serve pricing page.1,3 | Nonito: Built in for Egypt, priced per segment in Egyptian pounds. For Gulf sender IDs, ask us.2 |
| Gupshup: Its home page names WhatsApp, Instagram, SMS and RCS. We found no email marketing channel.3 | Nonito: Built in on every plan: 10,000 a month on Free, 230,000 on Growth.2 | |
| Cash on delivery | Gupshup: Its Shopify app lists COD verification among its features.4 | Nonito: Order confirmation filters fake cash-on-delivery orders, and any flow can target a payment method Shopify records, including COD, Paymob and valU.5 |
| Shopify | Gupshup: A Shopify app launched in March 2023, free to install, rated 5.0 from 1 review. Messages fire on store events such as abandoned cart and order placed.4,6 | Nonito: Native. Orders, checkouts, customers and stock, live the same day you connect.7 |
| Interface language | Gupshup: The Shopify App Store lists the app in English only.4 | Nonito: English. Templates, the SMS counter and the flow library are written for Arabic, and the team you talk to speaks it.8,9 |
| Odoo | Gupshup: Not among the integrations we found. | Nonito: Connected through Nitro during onboarding. Eight order and customer events start flows.10 |
| Where the company is | Gupshup: Born in India, with about 900 staff and 12 offices, including Dubai.11 | Nonito: Built and run from Egypt, for commerce brands across the Middle East and North Africa.12 |
| Free plan or trial | Gupshup: The Shopify app is free to install with no platform fee; WhatsApp and RCS messages are charged per message.4 | Nonito: Free for up to 50,000 contacts and 10,000 emails a month. WhatsApp from Spark at $49 a month.2 |
What each one costs.
List prices from each company’s own pricing page. Neither includes tax.
Gupshup
Self-serve is pay as you go: a flat Gupshup fee per message plus Meta’s fee for each message, in US dollars. Enterprise features and volume pricing are quoted by sales.1
- Template message
- $0.001 per messageOutgoing text, plus Meta’s fee
- Session message
- $0.001 per messageOutgoing and incoming text
- Voice
- $0.0001 per secondUser and business-initiated calls
- Enterprise
- QuoteThrough sales
Meta’s fees are billed at actuals. Gupshup’s pricing page notes that Meta charges for service messages from 1 October 2026, with the first 1,000 service messages free of Meta’s fee.
Nonito
A flat plan by tier, up to 50,000 contacts on every plan. WhatsApp and SMS beyond the plan allowance are billed per message.2
- Free
- $0Up to 50,000 contacts, 10,000 emails a month
- Spark
- $49 a month50,000 emails, 1,000 functional WhatsApp messages from the Nonito sender
- Growth
- $129 a monthYour own WhatsApp number, 5,000 functional messages, marketing messages per message
- Scale
- QuoteOver 50,000 contacts, several numbers, negotiated rates
Beyond the allowance: $0.006 per functional WhatsApp message, $0.0805 per marketing message and 0.25 EGP per SMS, for the first 10,000 a month. Prices include VAT.
Meta’s own WhatsApp rate depends on the message category and the customer’s country. WhatsApp API pricing by country →
Which one fits.
Gupshup is a good product. Here is when it is the better choice, and when Nonito is.
Pick Gupshup if
- You have developers and want a low-cost WhatsApp API to build on.
- You need RCS or voice alongside WhatsApp, at large volume.
- You want an enterprise contract with a provider that has an office in Dubai.
Pick Nonito if
- You want ready-made commerce flows on Shopify or Odoo events, without building them.
- You want email in the same flows as WhatsApp and SMS.
- You want to see which orders each flow brought back, and a team that sets up the first flows with you.
Moving from Gupshup to Nonito.
You can keep Gupshup running until the new flows are live, then turn it off.
- 01
Export your contacts from Gupshup
Gupshup does not publicly document a contact export for its self-serve product, so ask Gupshup support for a CSV of your contacts and opt-ins before you give notice.
- 02
Connect your store
Shopify connects in a few clicks and is live the same day. Odoo connects through Nitro, which we set up with you during onboarding.
- 03
Bring your WhatsApp number and templates
Your WhatsApp templates belong to your own WhatsApp Business account, so they move with your number or can be resubmitted.
- 04
Turn on the first flows, then switch Gupshup off
Start with order confirmation, abandoned cart and post-purchase feedback, which we set up with you. Cancel Gupshup once they are sending and you can see the orders they bring back.
Questions about switching from Gupshup.
What does Gupshup charge for WhatsApp?
Gupshup’s self-serve pricing page, checked on 19 October 2026, lists $0.001 per message for template messages and for session messages in both directions, plus Meta’s fees billed at actuals. Enterprise pricing is quoted by sales.
Does Gupshup have a Shopify app?
Yes. Gupshup’s Shopify app launched in March 2023 and is free to install, with messages charged per message. On 19 October 2026 it had one review on the Shopify App Store. Nonito connects to Shopify natively and to Odoo through Nitro.
Is Gupshup or Nonito better for a small brand?
Gupshup is a strong pick if you have developers and want a low per-message fee on the API. Nonito suits brands that want ready-made flows for carts, orders and deliveries on WhatsApp, SMS and email, set up with them.
Gupshup alternatives by country: Saudi Arabia · UAE · Egypt · Kuwait
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Sources.
Every fact about another company comes from its own public pages, checked on 19 October 2026. Prices and plans change, so check the source before you decide. Spotted something out of date? Tell us and we will fix it.
Leaving Gupshup? We will move you over.
Book a 30 minute call. We look at what you run today, map it to Nonito flows and give you a date the first one goes live.