What does Twilio charge for WhatsApp?

Twilio’s WhatsApp pricing page, current as of September 2026, lists $0.005 per message inbound or outbound, plus Meta’s fee for each template message, passed through. Failed messages cost $0.001 each.

Is Twilio or Nonito better for a Shopify store?

It depends on whether you want to build or buy. Twilio gives developers APIs and a visual builder, and leaves the store integration and reporting to you. Nonito connects to Shopify natively, comes with ready-made flows for carts, orders and deliveries, and attributes each order to the flow that sent it.

What does SMS cost on Twilio in the Gulf and Egypt?

On 19 October 2026 Twilio listed outbound SMS at $0.1949 per segment to Saudi Arabia, $0.1176 to the UAE, $0.3959 to Egypt and $0.3164 to Kuwait, before carrier fees. Nonito sends SMS in Egypt at 0.25 EGP per segment; for Gulf sender IDs, ask us.

Nonito vs Twilio

Nonito vs Twilio: build your messaging, or buy it ready.

Twilio is the right choice if you have developers and want to build your own messaging: it is pay as you go, covers WhatsApp, SMS and email, and has a visual builder in Studio. The store integration, flows and reporting are yours to build. Nonito is the bought version, with Shopify and Odoo flows and the messaging on one bill.

Book a switch call See the side by side

Facts checked 19 October 2026, with sources at the foot of the page.

Nonito and Twilio, side by side.

Twilio is a US communications platform (CPaaS): APIs for SMS, WhatsApp, voice and, through SendGrid, email, that developers build on. You pay per message, and you build the flows, the store integration and the reporting yourself, or with tools such as Twilio Studio.

	Twilio	Nonito
What you build	Twilio: APIs and SDKs you build on, plus Studio, a drag-and-drop workflow builder on Twilio’s serverless platform.¹	Nonito: Ready-made flows that start on Shopify or Odoo events, set up with you. A REST API and webhooks for anything custom.²
WhatsApp	Twilio: $0.005 per message, inbound or outbound, plus Meta’s template fees passed through. Failed messages cost $0.001.³	Nonito: Built in. Nonito connects your number to the WhatsApp Business Platform and message charges are on the Nonito bill. Your own number from Growth.⁴
SMS	Twilio: Outbound SMS per segment: $0.1949 to Saudi Arabia, $0.1176 to the UAE, $0.3959 to Egypt and $0.3164 to Kuwait.^5,6,7,8	Nonito: Built in for Egypt, priced per segment in Egyptian pounds. For Gulf sender IDs, ask us.⁴
Email	Twilio: Through Twilio SendGrid, its email API and marketing campaigns product.⁹	Nonito: Built in on every plan: 10,000 a month on Free, 230,000 on Growth.⁴
Odoo	Twilio: We found no Twilio-built Odoo integration.	Nonito: Connected through Nitro during onboarding. Eight order and customer events start flows.¹⁰
Free plan or trial	Twilio: A free trial with no credit card required, then pay as you go.⁵	Nonito: Free for up to 50,000 contacts and 10,000 emails a month. WhatsApp from Spark at $49 a month.⁴

What each one costs.

List prices from each company’s own pricing page. Neither includes tax.

Twilio

Pay as you go, per message or SMS segment, with no monthly plan. Twilio says discounts apply as you scale.^3,5

WhatsApp: $0.005 per messageInbound or outbound, plus Meta’s fee per template
SMS to Saudi Arabia: $0.1949 per segmentOutbound, international number or sender ID
SMS to the UAE: $0.1176 per segmentOutbound
SMS to Egypt: $0.3959 per segmentOutbound

Outbound SMS to Kuwait is $0.3164 per segment. Carrier fees may apply, and failed messages cost $0.001 each. The developer time to build and run the flows does not show on the rate card.

Nonito

A flat plan by tier, up to 50,000 contacts on every plan. WhatsApp and SMS beyond the plan allowance are billed per message.⁴

Free: $0Up to 50,000 contacts, 10,000 emails a month
Spark: $49 a month50,000 emails, 1,000 functional WhatsApp messages from the Nonito sender
Growth: $129 a monthYour own WhatsApp number, 5,000 functional messages, marketing messages per message
Scale: QuoteOver 50,000 contacts, several numbers, negotiated rates

Beyond the allowance: $0.006 per functional WhatsApp message, $0.0805 per marketing message and 0.25 EGP per SMS, for the first 10,000 a month. Prices include VAT.

Meta’s own WhatsApp rate depends on the message category and the customer’s country. WhatsApp API pricing by country →

Which one fits.

Twilio is a good product. Here is when it is the better choice, and when Nonito is.

Pick Twilio if

You have developers and want full control over every message, flow and integration.
You need SMS across the Gulf today, at published per-segment rates.
You also need voice, verification or other channels from the same API provider.

Pick Nonito if

You want Shopify or Odoo flows live without writing code.
You want each order attributed to the message that brought it, without building the reporting.
You want one bill and a team in the region that sets up the first flows with you.

Moving from Twilio to Nonito.

You can keep Twilio running until the new flows are live, then turn it off.

01
Export your contacts from Twilio
On Twilio the data is already yours: contacts live in the systems you built, and message records are available through Twilio’s API.
02
Connect your store
Shopify connects in a few clicks and is live the same day. Odoo connects through Nitro, which we set up with you during onboarding.
03
Bring your WhatsApp number and templates
Your WhatsApp senders and templates sit in your own WhatsApp Business account, so they move with the number or can be resubmitted.
04
Turn on the first flows, then switch Twilio off
Start with order confirmation, abandoned cart and post-purchase feedback, which we set up with you. Cancel Twilio once they are sending and you can see the orders they bring back.

Questions about switching from Twilio.

What does Twilio charge for WhatsApp?: Twilio’s WhatsApp pricing page, current as of September 2026, lists $0.005 per message inbound or outbound, plus Meta’s fee for each template message, passed through. Failed messages cost $0.001 each.
Is Twilio or Nonito better for a Shopify store?: It depends on whether you want to build or buy. Twilio gives developers APIs and a visual builder, and leaves the store integration and reporting to you. Nonito connects to Shopify natively, comes with ready-made flows for carts, orders and deliveries, and attributes each order to the flow that sent it.
What does SMS cost on Twilio in the Gulf and Egypt?: On 19 October 2026 Twilio listed outbound SMS at $0.1949 per segment to Saudi Arabia, $0.1176 to the UAE, $0.3959 to Egypt and $0.3164 to Kuwait, before carrier fees. Nonito sends SMS in Egypt at 0.25 EGP per segment; for Gulf sender IDs, ask us.

Twilio alternatives by country: Saudi Arabia · UAE · Egypt · Kuwait

Other comparisons: Nonito vs Klaviyo · Nonito vs Omnisend · Nonito vs Wati · Nonito vs Interakt · Nonito vs Unifonic · Nonito vs MoEngage · Nonito vs Respond.io · Nonito vs Zoko · Nonito vs Gupshup · Nonito vs Yotpo

Sources.

Every fact about another company comes from its own public pages, checked on 19 October 2026. Prices and plans change, so check the source before you decide. Spotted something out of date? Tell us and we will fix it.

Leaving Twilio? We will move you over.

Book a 30 minute call. We look at what you run today, map it to Nonito flows and give you a date the first one goes live.

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