Nonito vs Omnisend

Nonito vs Omnisend, when WhatsApp is the channel that matters.

Omnisend is a well-priced email and SMS tool with a strong Shopify app, but its own pages list no built-in WhatsApp and say its emails do not render right-to-left text natively. Nonito is built around WhatsApp and Arabic, with email and SMS alongside.

Facts checked 12 October 2026, with sources at the foot of the page.

Nonito and Omnisend, side by side.

Omnisend sells email, SMS and web push automation to small and mid-sized online stores, mostly on Shopify and WooCommerce. It is priced by contacts, with SMS bought as credit per country.

 OmnisendNonito
WhatsAppOmnisend: Not on its pricing, automation or Shopify App Store pages. Its help centre covers WhatsApp through third-party tools such as Chatarmin.1,2,3Nonito: Built in. Nonito connects your number to the WhatsApp Business Platform and message charges are on the Nonito bill. Your own number from Growth.4
SMSOmnisend: Built in, bought as credit. Sender names in Saudi Arabia, the UAE, Egypt, Kuwait, Qatar, Oman and Jordan need registration.1,5Nonito: Built in for Egypt, priced per segment in Egyptian pounds. For Gulf sender IDs, ask us.4
EmailOmnisend: The core product. 500 a month on Free, 6,000 on Standard, unlimited on Pro under fair use.1Nonito: Built in on every plan: 10,000 a month on Free, 230,000 on Growth.4
Arabic messagesOmnisend: Its help centre says it does not natively render right-to-left text in emails, so Arabic may display incorrectly.6Nonito: Arabic WhatsApp templates and Arabic SMS, counted at 70 characters a segment so you know what each send costs.7
ShopifyOmnisend: Native app, rated 4.7 from 3,189 reviews. WooCommerce, BigCommerce and Wix are native too.8,9Nonito: Native. Orders, checkouts, customers and stock, live the same day you connect.10
OdooOmnisend: Not on its supported integrations list. Unlisted platforms connect through the API and a tracking snippet.9Nonito: Connected through Nitro during onboarding. Eight order and customer events start flows.11
SallaOmnisend: Not on its supported integrations list.9Nonito: Not integrated. A REST API and webhooks cover other stacks.
Free plan or trialOmnisend: Free for up to 250 contacts and 500 emails a month, no card needed.1Nonito: Free for up to 50,000 contacts and 10,000 emails a month. WhatsApp from Spark at $49 a month.4

What each one costs.

List prices from each company’s own pricing page. Neither includes tax.

Omnisend

Priced by number of contacts. SMS is bought separately as credit, priced per country.1,8

Free
$0Up to 250 contacts, 500 emails a month
Standard
$16 a monthUp to 500 contacts, 6,000 emails a month
Pro
$59 a monthUp to 2,500 contacts, unlimited email, SMS from $0.007 in the US
Custom
QuoteOver 150,000 active profiles

Prices rise with contact count. Omnisend’s pricing page shows 30% off paid plans for the first three months. Billing is in US dollars by card.

Nonito

A flat plan by tier, up to 50,000 contacts on every plan. WhatsApp and SMS beyond the plan allowance are billed per message.4

Free
$0Up to 50,000 contacts, 10,000 emails a month
Spark
$49 a month50,000 emails, 1,000 functional WhatsApp messages from the Nonito sender
Growth
$129 a monthYour own WhatsApp number, 5,000 functional messages, marketing messages per message
Scale
QuoteOver 50,000 contacts, several numbers, negotiated rates

Beyond the allowance: $0.006 per functional WhatsApp message, $0.0805 per marketing message and 0.25 EGP per SMS, for the first 10,000 a month. Prices exclude tax.

Which one fits.

Omnisend is a good product. Here is when it is the better choice, and when Nonito is.

Pick Omnisend if

  • You mainly need email and SMS, on a small list, at the lowest monthly price.
  • You sell on WooCommerce, BigCommerce or Wix and want a native one-click integration.
  • Web push matters to you as a channel.

Pick Nonito if

  • WhatsApp is where your customers answer, and you want it built in rather than added through another tool.
  • Your emails and messages go out in Arabic and need to read right to left.
  • You run on Odoo, or want an Arabic-speaking team to set up the first flows with you.

Moving from Omnisend to Nonito.

You can keep Omnisend running until the new flows are live, then turn it off.

  1. 01

    Export your contacts from Omnisend

    Omnisend lets owners and admins export all contacts, or a segment, to CSV with email and SMS consent and opt-in dates.

  2. 02

    Connect your store

    Shopify connects in a few clicks and is live the same day. Odoo connects through Nitro, which we set up with you during onboarding.

  3. 03

    Bring your WhatsApp number and templates

    Omnisend does not document an export for email templates or automations, so we rebuild the ones you use from screenshots and copy.

  4. 04

    Turn on the first flows, then switch Omnisend off

    Start with order confirmation, abandoned cart and post-purchase feedback, which we set up with you. Cancel Omnisend once they are sending and you can see the orders they bring back.

Questions about switching from Omnisend.

Does Omnisend have WhatsApp?

Omnisend’s pricing, automation and Shopify App Store pages, checked on 12 October 2026, list email, SMS and web push. Its help centre covers WhatsApp through third-party tools such as Chatarmin, where the WhatsApp flows are built outside Omnisend. In Nonito, WhatsApp is the main channel and lives in the same flows as SMS and email.

Can Omnisend send Arabic emails?

It can send them, but Omnisend’s own help centre says it does not natively render right-to-left text, and suggests a custom style that may still leave punctuation out of place. If most of your customers read Arabic, test your templates carefully before you switch anything over.

Is Omnisend cheaper than Nonito?

For a small email list, yes. Omnisend starts at $16 a month and has a free plan. Nonito’s free plan covers up to 50,000 contacts and 10,000 emails a month, and WhatsApp starts on Spark at $49 a month. The fair comparison is what you would pay for the channels your customers actually use.

Omnisend alternatives by country: Saudi Arabia · UAE · Egypt · Kuwait

Other comparisons: Nonito vs Klaviyo · Nonito vs Wati · Nonito vs Interakt · Nonito vs Unifonic · Nonito vs MoEngage · Nonito vs Yotpo

Leaving Omnisend? We will move you over.

Book a 30 minute call. We look at what you run today, map it to Nonito flows and give you a date the first one goes live.

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