Nonito vs Yotpo
Yotpo SMS & Email has shut down. Here is what to move to.
Yotpo retired its SMS and email product in December 2025 and kept Reviews and Loyalty. If you were on it and need WhatsApp, Arabic and a team in the region, Nonito picks up your flows; Yotpo Reviews can keep running beside it.
Facts checked 12 October 2026, with sources at the foot of the page.
Nonito and Yotpo, side by side.
Yotpo SMS & Email, formerly SMSBump, was a Shopify SMS and email tool. Yotpo shut it down in December 2025 to focus on Reviews and Loyalty, and pointed its customers to Attentive and Omnisend.
| Yotpo | Nonito | |
|---|---|---|
| Status | Yotpo: Retired in December 2025. Yotpo now sells Reviews and Loyalty only.1,2 | Nonito: Sold and supported, with WhatsApp, SMS and email on every paid plan.3 |
| Yotpo: No longer sold.4 | Nonito: Built in. Nonito connects your number to the WhatsApp Business Platform and message charges are on the Nonito bill. Your own number from Growth.3 | |
| SMS | Yotpo: No longer sold. The SMSBump dashboard no longer runs.5 | Nonito: Built in for Egypt, priced per segment in Egyptian pounds. For Gulf sender IDs, ask us.3 |
| Yotpo: No longer sold. Reviews plans still send review-request emails and SMS.4 | Nonito: Built in on every plan: 10,000 a month on Free, 230,000 on Growth.3 | |
| Shopify | Yotpo: The app is no longer available on the Shopify App Store.6 | Nonito: Native. Orders, checkouts, customers and stock, live the same day you connect.7 |
| Where customers were sent | Yotpo: Yotpo named Attentive for annual customers and Omnisend for self-serve brands.1 | Nonito: We move your contacts and rebuild your flows with you. |
What each one costs.
List prices from each company’s own pricing page. Neither includes tax.
Yotpo
Yotpo SMS & Email is no longer sold. Yotpo Reviews is priced by monthly orders.4
- SMS & Email
- RetiredNot on Yotpo’s pricing page since the shutdown
- Reviews Free
- $0Up to 50 orders a month
- Reviews Starter
- $89 a monthUp to 500 orders a month
Reviews and Loyalty can run alongside Nonito.
Nonito
A flat plan by tier, up to 50,000 contacts on every plan. WhatsApp and SMS beyond the plan allowance are billed per message.3
- Free
- $0Up to 50,000 contacts, 10,000 emails a month
- Spark
- $49 a month50,000 emails, 1,000 functional WhatsApp messages from the Nonito sender
- Growth
- $129 a monthYour own WhatsApp number, 5,000 functional messages, marketing messages per message
- Scale
- QuoteOver 50,000 contacts, several numbers, negotiated rates
Beyond the allowance: $0.006 per functional WhatsApp message, $0.0805 per marketing message and 0.25 EGP per SMS, for the first 10,000 a month. Prices exclude tax.
Which one fits.
Yotpo is a good product. Here is when it is the better choice, and when Nonito is.
Pick Yotpo if
- You only need product reviews and loyalty, which Yotpo still sells.
- You already moved to Attentive or Omnisend and they cover your channels and countries.
Pick Nonito if
- You need WhatsApp as well as SMS and email, in the Gulf or Egypt.
- You want to rebuild your old SMSBump flows on Shopify or Odoo, with help.
- You want an Arabic-speaking team to set it up with you.
Moving from Yotpo to Nonito.
You can keep Yotpo running until the new flows are live, then turn it off.
- 01
Export your contacts from Yotpo
Yotpo’s off-boarding article is no longer online. If you still have access, export your subscriber lists with their consent status; if not, Shopify holds your customers’ marketing consent and we import from there.
- 02
Connect your store
Shopify connects in a few clicks and is live the same day. Odoo connects through Nitro, which we set up with you during onboarding.
- 03
Bring your WhatsApp number and templates
Flow definitions were only available from Yotpo through a support ticket, so we rebuild your flows from what you remember running and what converted.
- 04
Turn on the first flows, then switch Yotpo off
Start with order confirmation, abandoned cart and post-purchase feedback, which we set up with you. Cancel Yotpo once they are sending and you can see the orders they bring back.
Questions about switching from Yotpo.
Is Yotpo SMS still available?
No. Yotpo announced in August 2025 that it would retire its native SMS and email products in December 2025, and the SMSBump site now shows a sunset notice. Yotpo Reviews and Loyalty are still sold.
Where did Yotpo send its SMS customers?
Yotpo named Attentive as its partner for annual customers and Omnisend for growing, self-serve brands. Neither is built for WhatsApp-first selling in the Gulf or Egypt, which is where Nonito comes in.
Can I keep Yotpo Reviews and use Nonito?
Yes. Reviews and Loyalty are separate Yotpo products. Nonito’s review-request flow can also publish reviews to your store through Judge.me, if you would rather move those too.
Other comparisons: Nonito vs Klaviyo · Nonito vs Omnisend · Nonito vs Wati · Nonito vs Interakt · Nonito vs Unifonic · Nonito vs MoEngage
Sources.
Every fact about another company comes from its own public pages, checked on 12 October 2026. Prices and plans change, so check the source before you decide. Spotted something out of date? Tell us and we will fix it.
Leaving Yotpo? We will move you over.
Book a 30 minute call. We look at what you run today, map it to Nonito flows and give you a date the first one goes live.