How much does MoEngage cost?

MoEngage publishes no prices. Every plan on its pricing page, checked on 12 October 2026, is quote-only and metered on Monthly Tracked Users, with WhatsApp as an add-on. Nonito’s plans are on our pricing page, from free to $129 a month before Scale.

Does MoEngage include WhatsApp and SMS sending?

MoEngage connects to the provider you choose: Meta directly or about 25 WhatsApp providers, and about 27 SMS providers. You pay those providers for the messages. Nonito connects to the WhatsApp Business Platform for you and puts the message charges on the Nonito bill.

Can Nonito replace MoEngage for an enterprise?

Not always. If you need app push, warehouse segments and personal data held in the Gulf, MoEngage is built for that. Nonito fits brands that want ready-made commerce flows on WhatsApp, SMS and email, run by a small team.

Nonito vs MoEngage

Nonito vs MoEngage, for brands without a CRM team.

MoEngage is built for large marketing teams: deep journeys, warehouse segments and data centres in the UAE, Qatar and Saudi Arabia. Every plan is quote-only and WhatsApp and SMS run through providers you bring. Nonito starts free, includes the messaging, and is set up with you on the first call.

Book a switch call See the side by side

Facts checked 12 October 2026, with sources at the foot of the page.

Nonito and MoEngage, side by side.

MoEngage is an enterprise customer engagement platform for large B2C brands, with cross-channel journeys, deep segmentation and AI. It is sold through sales on Monthly Tracked Users, and messages go through providers you contract yourself.

	MoEngage	Nonito
WhatsApp	MoEngage: Native Meta connector for template messages, plus about 25 WhatsApp providers. WhatsApp is an add-on on the pricing page.^1,2,3	Nonito: Built in. Nonito connects your number to the WhatsApp Business Platform and message charges are on the Nonito bill. Your own number from Growth.⁴
SMS	MoEngage: Through an SMS provider you contract, from about 27 supported.⁵	Nonito: Built in for Egypt, priced per segment in Egyptian pounds. For Gulf sender IDs, ask us.⁴
Email	MoEngage: Built-in sending, or through your own email provider.⁶	Nonito: Built in on every plan: 10,000 a month on Free, 230,000 on Growth.⁴
Interface language	MoEngage: English, with Japanese and Brazilian Portuguese in early access.⁷	Nonito: English. Templates, the SMS counter and the flow library are written for Arabic, and the team you talk to speaks it.^8,9
Flows and segments	MoEngage: Deep: conditional splits up to 25 paths, A/B branches, RFM and warehouse segments.¹⁰	Nonito: Ready-made commerce flows that start on store events, with segments by order history and every order attributed to the flow that sent it.⁹
Shopify	MoEngage: Shopify 2.0 app, plus a Salla integration requested through support.^11,12	Nonito: Native. Orders, checkouts, customers and stock, live the same day you connect.¹³
Odoo	MoEngage: Not in its partner integrations index.³	Nonito: Connected through Nitro during onboarding. Eight order and customer events start flows.¹⁴
Where data and team sit	MoEngage: Personal data can be held in the UAE, Qatar or Saudi Arabia. Office in Dubai.^15,16	Nonito: Built and run from Egypt, for brands across the Middle East and North Africa.¹⁷
Free plan or trial	MoEngage: No free plan or trial on the pricing page. Every tier is quote-only.²	Nonito: Free for up to 50,000 contacts and 10,000 emails a month. WhatsApp from Spark at $49 a month.⁴

What each one costs.

List prices from each company’s own pricing page. Neither includes tax.

MoEngage

Quote-only, metered on Monthly Tracked Users. WhatsApp and other connected channels are add-ons, and messages are paid to the provider you bring.²

Growth: QuoteCross-channel marketing and analytics
Enterprise: QuoteWhatsApp and other connected channels as add-ons
Personalize, Inform: QuoteSeparate products

MoEngage publishes no prices.

Nonito

A flat plan by tier, up to 50,000 contacts on every plan. WhatsApp and SMS beyond the plan allowance are billed per message.⁴

Free: $0Up to 50,000 contacts, 10,000 emails a month
Spark: $49 a month50,000 emails, 1,000 functional WhatsApp messages from the Nonito sender
Growth: $129 a monthYour own WhatsApp number, 5,000 functional messages, marketing messages per message
Scale: QuoteOver 50,000 contacts, several numbers, negotiated rates

Beyond the allowance: $0.006 per functional WhatsApp message, $0.0805 per marketing message and 0.25 EGP per SMS, for the first 10,000 a month. Prices exclude tax.

Which one fits.

MoEngage is a good product. Here is when it is the better choice, and when Nonito is.

Pick MoEngage if

You have a CRM team, an app with push and in-app messaging, and a data warehouse.
You need personal data held in the UAE, Qatar or Saudi Arabia.
You need journeys with dozens of branches and AI path optimisation.

Pick Nonito if

You have one or two people running marketing and want ready-made commerce flows.
You want the WhatsApp and SMS sending included, without contracting providers yourself.
You want to see a price before the first call, and to start free.

Moving from MoEngage to Nonito.

You can keep MoEngage running until the new flows are live, then turn it off.

01
Export your contacts from MoEngage
MoEngage lets you export users from any segment with the attributes you choose. Personal fields can be restricted on export, so ask your account team for a full contact file before you give notice.
02
Connect your store
Shopify connects in a few clicks and is live the same day. Odoo connects through Nitro, which we set up with you during onboarding.
03
Bring your WhatsApp number and templates
Your WhatsApp templates live in your own WhatsApp Business account or with your provider, so they move with the number.
04
Turn on the first flows, then switch MoEngage off
Start with order confirmation, abandoned cart and post-purchase feedback, which we set up with you. Cancel MoEngage once they are sending and you can see the orders they bring back.

Questions about switching from MoEngage.

How much does MoEngage cost?: MoEngage publishes no prices. Every plan on its pricing page, checked on 12 October 2026, is quote-only and metered on Monthly Tracked Users, with WhatsApp as an add-on. Nonito’s plans are on our pricing page, from free to $129 a month before Scale.
Does MoEngage include WhatsApp and SMS sending?: MoEngage connects to the provider you choose: Meta directly or about 25 WhatsApp providers, and about 27 SMS providers. You pay those providers for the messages. Nonito connects to the WhatsApp Business Platform for you and puts the message charges on the Nonito bill.
Can Nonito replace MoEngage for an enterprise?: Not always. If you need app push, warehouse segments and personal data held in the Gulf, MoEngage is built for that. Nonito fits brands that want ready-made commerce flows on WhatsApp, SMS and email, run by a small team.

MoEngage alternatives by country: Saudi Arabia · UAE · Egypt · Kuwait

Other comparisons: Nonito vs Klaviyo · Nonito vs Omnisend · Nonito vs Wati · Nonito vs Interakt · Nonito vs Unifonic · Nonito vs Yotpo

Sources.

Every fact about another company comes from its own public pages, checked on 12 October 2026. Prices and plans change, so check the source before you decide. Spotted something out of date? Tell us and we will fix it.

Leaving MoEngage? We will move you over.

Book a 30 minute call. We look at what you run today, map it to Nonito flows and give you a date the first one goes live.

Book a switch call See pricing

Customer obsession starts here.

See how Nonito helps you understand your customers and engage with them at the right time.

Get Started