Gupshup alternative · Saudi Arabia

The Gupshup alternative for brands in Saudi Arabia.

Gupshup is a large, long-running messaging provider with an office in Dubai and a low per-message fee on its self-serve WhatsApp API. Here is how the two compare for a brand selling in Saudi Arabia, with what WhatsApp costs there.

Facts checked 19 October 2026, with sources at the foot of the page.

Messaging customers in Saudi Arabia.

Meta bills Saudi numbers on their own rate card, in dollars and in riyals. Promotional SMS in the Kingdom goes out from a sender ID registered every year. Whatever you switch to has to handle both, and the Arabic has to read properly on a phone.

$0.0576Meta, per marketing message
$0.0107Meta, per utility message
0.2159 SARMeta, per marketing message in SAR

Meta’s list rates for Saudi Arabia numbers, effective 1 October 2026. Meta raised the marketing rate. Utility and authentication rates did not change. WhatsApp pricing in Saudi Arabia →

Nonito and Gupshup, side by side.

Gupshup is a conversational messaging platform born in India, with 12 offices including Dubai, serving WhatsApp, Instagram, SMS and RCS. Its self-serve WhatsApp API charges a flat fee per message on top of Meta’s fees; enterprise features are quoted by sales.

 GupshupNonito
WhatsAppGupshup: Self-serve WhatsApp API at $0.001 per message, on template messages and on session messages in both directions, plus Meta’s fees billed at actuals.1Nonito: Built in. Nonito connects your number to the WhatsApp Business Platform and message charges are on the Nonito bill. Your own number from Growth.2
SMSGupshup: Listed among its channels with WhatsApp, Instagram and RCS. No SMS rates on its self-serve pricing page.1,3Nonito: Built in for Egypt, priced per segment in Egyptian pounds. For Gulf sender IDs, ask us.2
EmailGupshup: Its home page names WhatsApp, Instagram, SMS and RCS. We found no email marketing channel.3Nonito: Built in on every plan: 10,000 a month on Free, 230,000 on Growth.2
Cash on deliveryGupshup: Its Shopify app lists COD verification among its features.4Nonito: Order confirmation filters fake cash-on-delivery orders, and any flow can target a payment method Shopify records, including COD, Paymob and valU.5
ShopifyGupshup: A Shopify app launched in March 2023, free to install, rated 5.0 from 1 review. Messages fire on store events such as abandoned cart and order placed.4,6Nonito: Native. Orders, checkouts, customers and stock, live the same day you connect.7
Interface languageGupshup: The Shopify App Store lists the app in English only.4Nonito: English. Templates, the SMS counter and the flow library are written for Arabic, and the team you talk to speaks it.8,9
OdooGupshup: Not among the integrations we found.Nonito: Connected through Nitro during onboarding. Eight order and customer events start flows.10
Where the company isGupshup: Born in India, with about 900 staff and 12 offices, including Dubai.11Nonito: Built and run from Egypt, for commerce brands across the Middle East and North Africa.12
Free plan or trialGupshup: The Shopify app is free to install with no platform fee; WhatsApp and RCS messages are charged per message.4Nonito: Free for up to 50,000 contacts and 10,000 emails a month. WhatsApp from Spark at $49 a month.2

Plan prices and the full breakdown are on the Nonito vs Gupshup page →

Which one fits.

Pick Gupshup if

  • You have developers and want a low-cost WhatsApp API to build on.
  • You need RCS or voice alongside WhatsApp, at large volume.
  • You want an enterprise contract with a provider that has an office in Dubai.

Pick Nonito if

  • You want ready-made commerce flows on Shopify or Odoo events, without building them.
  • You want email in the same flows as WhatsApp and SMS.
  • You want to see which orders each flow brought back, and a team that sets up the first flows with you.

Moving from Gupshup to Nonito.

  1. 01

    Export your contacts from Gupshup

    Gupshup does not publicly document a contact export for its self-serve product, so ask Gupshup support for a CSV of your contacts and opt-ins before you give notice.

  2. 02

    Connect your store

    Shopify connects in a few clicks and is live the same day. Odoo connects through Nitro, which we set up with you during onboarding.

  3. 03

    Bring your WhatsApp number and templates

    Your WhatsApp templates belong to your own WhatsApp Business account, so they move with your number or can be resubmitted.

  4. 04

    Turn on the first flows, then switch Gupshup off

    Start with order confirmation, abandoned cart and post-purchase feedback, which we set up with you. Cancel Gupshup once they are sending and you can see the orders they bring back.

Questions about leaving Gupshup in Saudi Arabia.

What is the best Gupshup alternative in Saudi Arabia?

It depends on the channel your customers answer on. If it is WhatsApp, look for one built on the WhatsApp Business Platform that also sends SMS and email, reads Arabic properly, and connects to the store you sell on. Nonito does that for Shopify and Odoo brands, and the side by side above shows where Gupshup is the better fit.

What does a WhatsApp message cost in Saudi Arabia?

Meta charges $0.0576 per marketing message and $0.0107 per utility message to Saudi Arabia numbers, at its list rates from 1 October 2026. Every provider pays Meta these rates; what differs is what the provider adds on top. Nonito’s own per-message prices are on the pricing page.

What does Gupshup charge for WhatsApp?

Gupshup’s self-serve pricing page, checked on 19 October 2026, lists $0.001 per message for template messages and for session messages in both directions, plus Meta’s fees billed at actuals. Enterprise pricing is quoted by sales.

Does Gupshup have a Shopify app?

Yes. Gupshup’s Shopify app launched in March 2023 and is free to install, with messages charged per message. On 19 October 2026 it had one review on the Shopify App Store. Nonito connects to Shopify natively and to Odoo through Nitro.

Gupshup alternative in UAE · Egypt · Kuwait

Other alternatives in Saudi Arabia: Klaviyo alternative · Omnisend alternative · Wati alternative · Interakt alternative · Unifonic alternative · MoEngage alternative · Respond.io alternative · Zoko alternative · Twilio alternative

Switch from Gupshup in Saudi Arabia.

Book a 30 minute call. We map what you run on Gupshup today to Nonito flows and give you a date the first one goes live.

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