Shopify × Email
Abandoned cart on Email, straight from Shopify.
Shopify's checkout abandoned event starts a Nonito flow that sends the customer a Email message, in English or Arabic, and attributes every order that follows. Email has room for a full product grid and costs next to nothing per send, which makes it the right channel for anything that needs comparing.
What the flow uses from Shopify.
Nonito receives orders, abandoned checkouts, customers, products and collections from Shopify. For this flow it listens for one event and uses a handful of fields from it. Discount codes are created in your Shopify store, one per customer, with the expiry you set.
| From Shopify | What it is for |
|---|---|
Checkout abandonedShopify checkout | A shopper reached checkout, left a phone number and did not pay. Shopify also gives the link back to that exact cart. |
| Phone number | Captured at checkout. Without it the flow cannot fire. |
| Cart contents | Product names and quantities, used in the message body. |
| Checkout recovery link | Returns the shopper to the same cart, not the homepage. |
| First name | Used for personalisation. The flow still runs without it. Optional. |
| Cart value | Lets you branch on basket size and skip low-value carts. Optional. |
| Language | Routes Arabic and English shoppers down separate branches. Optional. |
The flow, as it sits in the builder.
When someone leaves a full cart, a WhatsApp message brings them back to it. Two messages, then it stops.
Cart email, the item up top
Subject: Your Classic Tote is still here Hi Nour, You left the Classic Tote in your cart. We have kept it for you. Return to your cart: yourstore.com/cart
A Email template to copy.
Use them as they are or rewrite them in your voice. The variables in braces are filled from Shopify at send time.
Cart email, the item up topEnglish
Subject: Your {{product_name}} is still here
Hi {{first_name}},
You left the {{product_name}} in your cart. We have kept it for you.
Return to your cart: {{checkout_link}}The product in the subject line does the work. The button opens the same cart, so there is nothing to find again.
Every message in this flow, with the reasoning behind each one: Abandoned Cart Recovery in the flow library →
How to set up abandoned cart on Email from Shopify
Connect your Shopify store
Sign up, enter your store domain and approve access in Shopify. Orders, checkouts, customers and products start flowing in, and nothing is exported by hand.
Connect email
Verify your sending domain so the email comes from your brand, not from us. Unsubscribes are handled for you and respected by every later flow.
Then build the flow
- Open Abandoned Cart Recovery in the flow library and choose Checkout abandoned from Shopify as the trigger.
- Swap the message node for Email and paste one of the templates on this page.
- Map the variables in braces to the Shopify fields they name.
- Send a test to your own number and check every variable fills.
- Turn it on. Every order that follows a message is attributed back to this flow in the dashboard, so you can see what it earned.
Where this goes wrong
- If your checkout does not ask for a phone number before the payment step, most abandoned carts will have no number attached and the flow will look broken. Fix the checkout first.
- Shopify retains abandoned checkouts for about three months and prunes recovered ones, so historical volume always reads lower than reality.
- Phone numbers arrive in mixed formats. They are normalised on the way in, but a store collecting numbers without a country code will lose sends.
Questions Shopify teams ask about this.
Can Nonito run abandoned cart on Email from Shopify?
Yes. Shopify's checkout abandoned event starts the flow, and Nonito sends the Email message with the customer's details filled in from Shopify. It runs on its own once switched on.
Which Shopify event starts it?
Checkout abandoned. A shopper reached checkout, left a phone number and did not pay. Shopify also gives the link back to that exact cart.
Is email worth running next to WhatsApp?
For messages with several products or long details, yes. Email costs next to nothing per send and holds a grid of products. Keep the urgent, single-action messages on WhatsApp and let email carry the browsing.
Can the messages go out in Arabic?
Yes. A Language node sends Arabic speakers the Arabic template and everyone else the English one, using the language on the Shopify customer record.
Do we have to offer a discount?
No. Plenty of brands run it without one and recover orders at full margin.
How do you avoid messaging someone who already ordered?
The flow checks the order before every message and stops the moment it lands.
Put abandoned cart on Email live.
Start on the free plan and connect Shopify, or book a call and we will set the first flow up with you.