Compare
CompareDome vs a fractional CMO.
A fractional CMO sets marketing strategy part time. Dome executes lifecycle marketing every day. Here is how they compare and how they fit together.
180 repeat buyers are cooling off
- 180 repeat buyers are one to two purchase cycles late.
- 114 more are at risk, and they are worth the most per customer.
- No flow reaches either group today.
Build a win-back flow for the cooling group first?
A fractional CMO is a part-time senior marketer who sets strategy, budgets and the team plan for a few days a month. Dome is not a strategist for the whole business: he runs lifecycle and retention marketing every day, from live data. The two fit together well, and neither replaces the other.
Last reviewed
Side by side.
| Compared on | Dome | A fractional CMO |
|---|---|---|
| Scope | Lifecycle and retention | All of marketing |
| Time | Every day | A few days a month |
| Execution | Builds and checks flows | Plans, others execute |
| Budget and team | No | Yes |
| Weekly numbers | From your store data | From your reports |
When to choose a fractional CMO instead. Bring in a fractional CMO to set the plan and manage spend. Give them Dome so the retention part of that plan actually gets built and measured.
An expert who asks first.
Dome uses the same tools and checks as the console. Your customers only hear from you when a person says so.
- Every create, edit, switch-on or send waits for your click.
- New flows are saved switched off.
- Each brand runs on its own isolated agent and key.
- Every run and approval is logged.
Frequently asked questions
What is a fractional CMO?
A senior marketing leader who works with a company part time, usually a set number of days a month, to set strategy, budgets and hiring without a full-time executive salary.
Is an AI CMO a real thing?
Not for the whole job. AI can now run specific functions end to end, such as lifecycle marketing, but setting a company’s marketing strategy and budget is still a human role.
More of what Dome does.
Hire your growth marketing expert.
Connect your store and Dome writes your brand file and first insights. Or book a call and we will set it up with you.